Help AI understand you,
position you, recommend you.
Sighted consolidates your position, builds a database of everything you know, and maps the graph that connects it all together. Every piece of content you ship draws on it.
sales call · 14:32Power your content with your unique insights.
We define what you stand for. We capture everything you know.
We map what to write next.
Brand truth alignment
Your homepage, your deck and your review profiles each tell a slightly different story. AI reads them all and repeats the muddle. We define the niche you can own, put proof behind every claim, and roll one story out everywhere AI reads.
- We define the niche and the moat: the story you will own
- We write the position competitors can't credibly claim
- We back every claim with proof, not adjectives
- We roll it out across your site, profiles and directories
G2 profileALIGNED
How ChatGPT describes youALIGNEDBuild a database of everything you know
Our workflows mine everything you can give us: sales calls, webinars, surveys - you name it. Knowledge is categorised, stored into databases, tagged and embedded for LLM retrieval. So when a workflow writes about a topic, it can pull your facts instead of guessing.
- We mine your own calls, reviews and tickets
- We store one fact per row, easy to find and check
- We embed it all, so AI pulls the right fact every time
A living content graph
We connect every fact, every page and the links between them in one place, so you can see what you cover and what you are missing. Thirty facts about pricing and two about security shows up straight away. And when a fact changes, we flag every page built on it and refresh it. The graph heals itself.
- You can see which topics you cover and which you do not
- When a fact changes, we refresh every page built on it
- We turn the thin topics into your content plan
What we build.
Narrative review
We read every surface AI reads: site, deck, review profiles, directories. We document the drift, then resolve it.
Brand truth document
We write the position you can credibly claim and competitors cannot, with proof behind every claim. Every page and workflow inherits it.
Knowledge extraction
We mine your sales calls, reviews, support tickets, CRM notes and product data for expert takes, customer proof, objections and unique insights.
Knowledge bases, structured
We structure it into four living knowledge bases your team and your content workflows can both query. Nothing stays trapped in anyone's head.
Source pipelines
We build pipelines so new calls and reviews keep flowing into the knowledge bases after handover, and the layer stays alive as the product moves.
Brand kit per content type
We calibrate tone, personas and guidelines for each article type, protecting the accuracy, originality and brand consistency LLMs reward.
Living content graph
We connect every fact, page and internal link in one place. You see which topics you cover and which you do not, and we turn the thin ones into the content plan.
Self-healing content graph
We link each page to the facts used to write it. Update or retire a fact and we flag every page built on it and queue the refresh. Nobody keeps a list.
Entity plumbing
We ship the structured data, sameAs links and one consistent description across every profile AI reads, so the engines reconcile you as a single, unmistakable entity.
What buyers ask us first.
What is entity optimization?
Making your brand a distinct, consistently described entity that AI systems can resolve: one name, one story, evidence behind every claim, and machine-readable signals connecting them. It also means putting your brand next to the right things: your category, the topics you want to own, the tools and experts people already trust. AI learns by association. When your name keeps appearing beside a topic, AI starts treating you as an authority on it.
What do you mean by brand truth?
The position you can credibly claim and competitors cannot: what you are, who it's for, and the proof behind it. Most brands have three versions of this across their surfaces. AI picks up the muddle and repeats it.
Where does the knowledge come from?
From sources you already have: sales and customer calls, reviews, support tickets, CRM notes, webinars, surveys, newsletters, product data and analytics. And where the knowledge only lives in someone's head, we interview them, including your founders. We extract, verify and structure it. Nothing is invented.
What do the knowledge bases feed?
Every content workflow: research, briefing, drafting, review, repurposing and distribution. A workflow that draws on your expert takes and customer proof produces content a competitor cannot copy. That production line is the Content Engine service.
Do we need the audit first?
It helps: the audit shows what AI currently believes about you, which is the starting point for alignment. But this service can be bought standalone if your visibility baseline is already known.
Be the brand AI understands best.
Usually our second step, after the audit. You can book it on its own.
Find out more →